Archive for the ‘impulse spending’ Category
I’m in my car. On my way to work. Listening to the radio. And one commercial catches my attention.
A lady comes home with a shopping bag. Her husbands asks what’s in it and then exclaims, “Don’t you have enough dresses?” (Like that’s actually possible)
She replies, “But honey, they were 70 percent off”. He pauses and then replies, “That’s a lot. ”
The message closing off the commercial is, “Save money. Save on explanations”.
This strikes a chord with me on so many levels. First there are all those dresses in my closet (just kidding. I feel confident I have a reasonable number and I wear them all). What resonates with me is the fact that this is a general perception. If it’s on sale and I’m getting such a great bargain, I should buy this.
Of course we don’t know how much the dresses in the commercial cost before the sale. 70 percent off of a 500 dollar dress is still a good chunk of change.
And did she pay cash or use credit? A sale may be well and good, but if you pay for it on credit, and take several months or years (yikes) to pay for it, the total cost of the use of credit could eat up the savings.
The bottom line is, your budget should dictate what you spend, not the ultimate sale price.
We have a weekly tradition in our household. Every week, assuming they have earned it, we stop at the local convenience store, where my kids get to pick out a movie. We head to the non new-release section. Its a great deal. A 3 day rental for 2.00. The kids get an entire weekend of entertainment (assuming they have time to watch the movies. And if they don’t, it’s only 4 bucks.)
For their birthdays this year, I thought I would take them to the library to get their very own library cards. My 8-year-old daughter is an avid reader and I’m hoping my 6-year-old son will develop a taste for books. We were just getting ready to check out their books when I remember, “the library has movies too”. So off we go.
Two movies. No cost. 7 day rental. Hmmmmm. I think I will change our weekly tradition. That will save us 16.00 a month. With the monthly savings maybe we will go to the movie theatres once in awhile. =)
Trimming your budget is a lot like trimming your waistline.
Consumers spend millions of dollars every year looking for that magic solution to losing weight. And businesses increase their bottom line while relatively few consumers decrease their bottoms/middles etc.
The same phenomenon happens in money management. We tend to look for quick fixes – consolidation loans, second mortgages, payday loans.
Neither works for the masses. Why? They do nothing to address the underlying problem – taking in more calories than you burn / spending more monthly dollars than you make.
But alas, there is a magic solution to gain control of your finances! – AWARENESS. Pay attention to the details.
1. Track where your money goes and make decisions to change your habits.
2. Seek expert advice/guidance when needed.
3. Commit to a plan of action.
That’s it. That’s the secret.

